I was hired as a crew lead at a landscape construction company that had no digital marketing, no pipeline, and no way to consistently bring in work. On my own time, I helped build their entire marketing operation from scratch. This included ads, landing pages, content and sales documents. Attached are some of the highlights of doing this.
Building a marketing system from nothing
TRP had no ads, no website presence, no content, and no system for generating leads. I saw the gap and started filling it on my own time after work hours. I launched Meta ad campaigns, filmed drone footage of completed projects, shot all the photography myself, and built landing pages so the ads had somewhere professional to send traffic.
Within a short window I was generating enough consistent work from those ads alone to keep two full crews busy. This was super helpful because I was already on site working on the projects so I was able to easily see what was and wasn't working. It also allowed me to take time off from doing labour and take photos and videos of the work instead.
Sales Tools I Designed and Built
Beyond the ads, I created tools the company didn't have. I built a custom estimating spreadsheet in Google Sheets because the paper quoting process was slow and inconsistent. I also designed a proposal document that completely changed how we presented to homeowners.
Instead of handing someone a number on a piece of paper like every other landscaper, we gave them a branded packet showing past projects, client reviews, our build process, and what to expect working with us. Homeowners would hold onto it, show their spouse, and come back ready to move forward. It made a small company look like the most put-together option in the room.
All of this, the ads, the content, the landing pages, the estimating tool, the proposal doc, was done outside of my paid hours. I worked longer days because I wanted to prove myself valuable to the company. I knew that this was the only way to get experience at my age.
